To continue, say tomorrow you publish two Tweets to the same 100 followers. If every one of your followers sees that Tweet, you have a reach of 100 users–along with 100 impressions. Similar to our first example, let’s say you have 100 followers on Twitter and you published one Tweet. Digging deeper into reach & impressionsĪs you can see, there are a lot of similarities between reach and impressions, but there’s still an underlying difference in terms of engagement.
If you saw both forms of activity in your feed, that counts as two impressions for the same post. Also, one person could have multiple impressions for a single piece of content.įor example, a Facebook post could show up in the News Feed from the original publisher and appear again when a friend shares the publisher’s post. A viewer doesn’t have to engage with the post in order for it to count as an impression. However, an impression means that content was delivered to someone’s feed. For instance, Groupon has 17 million followers, but their organic content doesn’t come close to getting that number of engagements because only a fraction of their audience sees it. Unfortunately, that’s not how things work on social, and not all of your followers will see every single post you publish. Posted by Groupon on Saturday, September 30, 2017 Most underrated season to visit the National Parks: autumn. In a perfect world, every one of your followers would see every piece of content you posted. Think of reach as the number of unique people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Reach is the total number of people who see your content. Before you accurately measure these metrics, let’s learn a crash course on reach vs. While it’s very easy to group terms like reach and impressions together, they do have their own definitions. Various social media terms are often misinterpreted and some are even thought to mean the same thing. However, when it comes to strategy, it’s all about accurately measuring your analytics and finding areas to increase efforts. Many understand the importance of social media engagement. Marketers commonly encounter these two terms, but it’s not always clear what makes each metric so important. Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions.
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